Do I need to trademark my business name?

Registering an LLC or corporation with the state doesn't give you trademark rights by itself. Whether a federal application makes sense depends on how and where you use the name. A conversation is the best way to sort out your situation.

Can I trademark a logo?

Often, yes — logos can function as trademarks. Whether to file for the word, the design, or both depends on your goals and budget.

How long does a trademark application take?

Federal applications commonly take many months, and timing varies. I can't guarantee approval or a timeline, but I can explain what to expect for your matter.

01 — Trademark Law

Your name is the asset.

A trademark is how people find you, remember you, and choose you over everyone else. I help businesses figure out whether a name is available, how to protect it, and how to keep it theirs as they grow.

How I can help

Searches & clearance

Before you print the merch or buy the domain, find out whether the name is likely to cause problems.

Federal applications

Preparing and filing applications with the USPTO, and responding to questions along the way.

Name & logo protection

Thinking through what to protect — the word, the design, or both — and in which classes.

Portfolio development

Building a set of marks that matches where the business is actually going.

Monitoring & enforcement

Watching for conflicting marks and evaluating options when someone gets too close.

Strategy for growing brands

Sub-brands, product lines, expansions — planning protection before it becomes a problem.

Every matter is different. The services that make sense — and any outcome — depend on your specific circumstances. No result is guaranteed.

Often a fit for

✺Founders naming a new company
✺E-commerce and consumer brands
✺Restaurants, breweries & local businesses
✺Musicians and creators building a name

Questions people ask

Let's talk trademark.

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